Actualités Développement Durable

Thèmes Développement durable : Colgate et économie d’eau, L’Oréal-Croissance et développement durable compatibles, P & G et énergies renouvelables

“Colgate Urges Consumers to Save Water”

“All sports fans like stats and more stats. Here’s one to chew on: the average American wastes four gallons of water a day when he or she brushes her teeth. That eye-popping number was enough to convince Colgate to spend millions of dollars to create and run a 30 second spot during Super Bowl L. The company will use its time on the national stage to tell viewers to turn off the faucet when they brush their teeth. The “Save Water” ad originally appeared in Latin America, and it ran on TV in the US in the first quarter of the year, though it didn’t get much attention. It marks the oral care division’s debut as a Super Bowl advertiser. Colgate-Palmolive advertised during the Super Bowl in 2013 with a commercial for the Speed Stick deodorant brand.
“It’s an unusual type of messaging, it’s not really about a product or new news on a product,” said Scott Campbell, general manager for integrated marketing communications, North America at Colgate-Palmolive. (…)”

“L’Oréal Says Growth And Sustainable Development Are Compatible – No Need To Greenwash”

“Carbon emissions and sustainable development are in the spotlight at the moment with the COP21 climate change summit happening in Paris and L’Oréal, who is presenting in its home city, says that there is no reason the company cannot make market gains and be sustainable.
Speaking at COP21, Alexandra Palt, Director of Sustainable Development and CSR at L’Oréal, who also welcomed French President Francois Hollande to the event, says that for the Paris-headquartered firm growth and sustainable development are compatible.
« Economic growth can be linked to the business and sustainable development, it is possible to be efficient while leading an ambitious sustainable development policy, » she says.
Also speaking at the event, as part of the LaPosteLive panel discussion, company CEO Jean-Paul Agon adds: “the beauty industry has low carbon emissions… Renewable energy is an obligation and an obvious choice for companies.”
As part of the discussion the L’Oréal boss also mentioned that the company is working on ensuring every product it makes is green, an example being that it is currently working on shampoos that require less water to rinse.(…)”

“P&G Sustainability Report Focuses On Renewables”

“Procter & Gamble has published its 17th annual sustainability report, sending out a clear message that renewable energy and materials are an integral part of its goals, moving towards 2020.
Water and energy use, transport, wood pulp for tissue materials, packaging optimization, land-fill reductions and updated emissions on greenhouse gas feature in the 75 page full report, which can be downloaded here .
The publishing of the report comes just days after P&G vice president of global product stewardship and sustainability, Len Sauers attended the COP21 discussions in Paris.

What can corporations do to cut greenhouse emissions?
A big part of the Paris discussions have been focused on what corporations can do to develop sustainable business growth while also protecting the environment and lowering CO2 emissions.
Speaking at the sidelines of the event in an interview with Climate Group, Sauers stated his belief that by addressing issues such as water scarcity and waste and emissions, businesses such as P&G “can play a significant role to help address these issues.”
In line with this vision, P&G’s most ambitious goal as part of its sustainability ambitions is to reduce greenhouse gas emission by 30% by 2020, as part of on-going plans that were introduced in 2010.
The report highlights how new partnerships with Constellation Energy and EDF RE that will help drive this ambition to cut greenhouse emissions, as well as the responsible sourcing of wood fiber and palm oil.(…)”


« L’Univers de la Cosmétique au Diapason de la Durabilité »-L’Opinion

« Diminuer les émissions de CO2, réduire l’empreinte environnementale des produits : les professionnels de la beauté soignent leur image écolo.

Etre à la fois leader de la cosmétique et missionnaire du développement durable, une équation impossible ? Les champions du secteur s’en défendent et assurent déployer efforts et investissements durables.

« A l’été 2014, nous avons, pour nos produits soins du visage, opté pour des emballages en plastique plutôt qu’en verre. »

Inken Hollmann-Peters, vice-présidente corporate en charge de la communication et du développement durable chez Beiersdorf, l’assure : être durable est un souci constant au sein son groupe, l’un des leaders mondiaux de la cosmétique, comptant dans son giron des marques emblématiques telles Nivea, Eucerin ou encore La Prairie.

Cela ferait même partie de l’ADN de l’entreprise allemande, fondée en 1882 : « Nous nous préoccupons des questions environnementales depuis le début, sans vraiment communiquer. Je pense que nous devrions être plus proactifs en la matière ! », ajoute-t-elle.

Depuis plusieurs années en effet, le développement durable remplit les colonnes des magazines. Du coup, les marques de cosmétiques nous le servent à toutes les crèmes. A l’image de L’Oréal  : « L’engagement durable de notre groupe n’a fait que croître. Cela rejoint la prise de conscience des enjeux par la société, les politiques et les experts. Cet ensemble nous donne envie d’être toujours plus écologiques, » admet Alexandra Palt, directrice responsabilité sociale et environnementale (RSE) de L’Oréal. (…) »

Lire la suite…

Evaluation des Produits de Consommation – Actualités

Evaluation des Produits de Consommation – Actualités : Capinov agrandit son laboratoire dédié aux filières alimentaires; Applied neuroscience to understand cosmetic consumers; Photostability test for additional sunscreen claims; Les étonnants tests du roi de la cosmétique à Chevilly- Larue; China, animal testing avoidable for cosmetics importers, NGO says

Produits Alimentaires

« Capinov Agrandit Son Laboratoire Dédié Aux Filières Alimentaires »-Agro Media

Capinov« Capinov inaugure l’agrandissement de son laboratoire et célèbre également ses 50 ans. L’extension de 500 m² a bénéficié au pôle d’analyses agronomie et environnement et a permis de réorganiser les locaux des pôles. Capinov, le laboratoire de Triskalia, réalise des analyses pour les professionnels des secteurs agricoles et agro-alimentaires. Ces analyses sont de véritables outils d’interprétation et d’aide à la décision pour les acteurs des filières. Le laboratoire représente aujourd’hui 3 pôles : l’agronomie et l’environnement (analyses de sol, d’effluents, d’eau et de supports de cultures), la sécurité des aliments (contaminants chimiques et microbiologie), ainsi que la nutrition (analyse physico-chimique en alimentation humaine et animale et évaluation sensorielle). Les travaux, achevés mi-2015, ont augmenté de 500 m² l’espace dédié aux analyses. (…) »
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Produits Cosmétiques

« Applied Neuroscience To Understand Cosmetic Consumers: Product Development (Part III) »-Cosmetics & Toiletries


« By measuring the non-conscious consumer response to products, concepts and before/after results, it is possible to make decisions for product development and marketing, as well as develop product claims. These possibilities are discussed in this three-part series, as are two case studies. (…)
(Part of a three-part series on applied neuroscience for cosmetic product development. Part I defines neuroscience; Part II demonstrates a study to understand the consumer; Part III shows how the described concepts can be applied to product development.
Parties précédentes
Part I- « Applied Neuroscience to Understand Cosmetic Consumers: Definitions (part I) »:
Part II- « Applied Neuroscience to Understand Cosmetic Consumers: Consumer Study (part II)»:

« Photostability Test for Additional Sunscreen Claims – 3 parts article »-Cosmetics & Toiletries

getty_51415_sunscreen« Proposed here is an in vitro method, based on UV transmission measurements at two irradiation doses, to test and rank sunscreens based on their photostabilities. This approach was used to assess some 107 sunscreens and shows how, by strictly controlling key parameters, comparisons between the photostabilities of products can be made, with potential for new label claims. Part I sets up the protocol, Part II details the test method, calculations and results, while Part III outlines a new photostability label claim concept based on the results.(…) »

« Les Etonnants Tests Du Roi De La Cosmétique A Chevilly-Larue »- Le Parisien

5229365_7f68d9a0-7e4c-11e5-9125-00151780182c-1_545x460_autocrop (2)«  Avant de se retrouver dans la salle de bain, votre gel douche, votre crème de jour ou votre rouge à lèvres sont évalués et testés. L’Oréal, le géant du marché des cosmétiques, mène ce travail pour ses produits de soins, maquillage, hygiène et parfums dans un bâtiment flambant neuf de Chevilly-Larue, qui vient de recevoir le Grand prix Entreprise et environnement de l’Agence de l’environnement et de la maîtrise de l’énergie (ADEME) dans la catégorie « biodiversité et entreprise » ainsi que la mention spéciale « lutte contre le changement climatique (…) »
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« China: Animal Testing Avoidable For Cosmetics Importers, NGO Says »- Chemical Watch

3078168.large« Rules for domestic manufacturers can apply to foreign companies. Selling cosmetic products in China, as a foreign company, is possible without triggering animal testing, Cruelty Free International’s director of policy, Nick Palmer, told the IQPC Cosmetic Compliance Summit in London, last week.(..) »
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« L’Oréal: How Technology Is Transforming Beauty »- The Telegraph

« L’Oréal’s chief digital officer tells Sophie Curtis how innovations in technology are impacting the beauty industry.
Technology and beauty may seem like unlikely bedfellows, as most people like to smell a perfume or try on a lipstick before making a purchase, but L’Oréal, the largest cosmetics and beauty company in the world, believes they are a perfect match. (…) »

Lire la Suite…

Cara Delevingne for YSL Beaute« Cara Delevingne for YSL Beaute , Photo: L’Oréal »

IMG_4560_3064850b » L’Oréal brand YSL beaute used Google Glass to capture makeup sessions on video »

L’Oréal Continues Digital Push With General Assembly Partnership

« L’Oréal has finalized a partnership agreement with digital training specialist, General Assembly, as it continues to focus on digital as the core of its business.


As part of the collaboration, the New York-based firm will build an online learning platform for digital marketing professionals at L’Oréal, with the aim of enhancing its strategy in this field and training its entire marketing workforce in the future.

“Our mission is to place digital at the core of our business so we can personalize our relationship with consumers, to send them the right message at the right time in the right context for them,” says Lubomira Rochet, Chief Digital Officer L’Oréal.

“This is why investing in our talent and constantly improving our digital capabilities is a strategic imperative for L’Oreal.”

Avoiding brain drain?

At a time when consumer goods firms are seeing a ‘brain drain’ of unrivalled proportions as executives appear to be moving to Google, Amazon, Facebook , and the-like, L’Oréal will have General Assembly set up an ‘Essentials of Digital Marketing program’, designed to educate marketing teams on the latest trends, tactics, and new technologies in digital marketing.

As part of this, all L’Oréal employees will now have access to more than 70 interactive e-learning modules to expand their skillsets by learning about digital marketing best practices and new areas of opportunity.

The French firm’s marketing, digital, communication and retail teams will also be offered workshops covering ecommerce, precision marketing and social media which will be adapted and localized by country.

The training will be deployed in 10 pilot countries this year including France, the US, Russia, and Brazil; and over the next 18 months, L’Oréal aims to train the entire marketing workforce of nearly 7000 L’Oréal employees around the world.

“L’Oréal has set a powerful precedent for other employers by equipping their team with one of the most promising models of education, ensuring they’re well-equipped to be leaders in the emerging landscape of digital marketing,” comments Jake Schwartz, Co-founder and CEO, General Assembly.

The bigger picture

L’Oréal states that this is all part of a larger program driven by Rochet and her team, which aims at upskilling employees and placing digital strategies at the core of the business.

In addition to the e-learning program, L’Oreal’s marketing teams are trained through hackathons, sales and retail specialists are offered e-commerce workshops and top L’Oréal executives benefit from reverse mentoring sessions led by talented young digital marketers at the company. »

Article of Andrew McDougall

Cet article n’engage que son auteur/ This article is the sole responsibility of the author

L’Oréal Aims for Low-carbon, Sustainable Future by Joining US Govt.’s Climate Pledge

« L’Oreal USA announced that it has joined the American Business Act on Climate Pledge, alongside 80 companies from across the U.S. to demonstrate an ongoing commitment to climate action and to voice support for a strong outcome to the COP21 Paris climate negotiations.


The announcement was made at the White House Summit on Climate and the Road through Paris. The Summit gathered leaders from the government, private sector, academia, technical and scientific communities to focus on cross-sector efforts to tackle the climate change challenge here in the United States as well as on a global scale. Specifically, the event focused on how to further efforts around carbon mitigation, sustainability, and resiliency, as well as how technologies are emerging to support and scale these efforts.

“By joining the American Business Act on Climate Pledge, L’Oréal USA is uniting with other leading companies nation-wide to voice the need for an effective and lasting climate change agreement in Paris,” said Jonathan Maher, Vice President CSR and Sustainability for L’Oréal USA.

“Accelerating the transition to a low-carbon economy will produce multiple benefits with regard to sustainable economic growth, public health, resilience to natural disasters, and the health of the global environment. Our ambition is to see the development of a clear framework to steer the country towards this goal.”

L’Oréal USA’s Commitment

By the year 2020, L’Oréal USA will:

-Reduce CO2 emissions at our manufacturing plants and distribution centers by 60% in absolute terms, from a 2005 baseline.

-Reduce water consumption by 60% per finished product unit, from a 2005 baseline.

-Reduce waste by 60% per finished product unit, from a 2005 baseline.

-Send zero waste to landfill.

-Reduce CO2 emissions from transportation of products by 20% per finished product unit, from a 2011 baseline.

-Source 100% renewable raw materials from sustainable sources.

-Continue our “Zero Deforestation” ambition to include:

• 100% of palm supply will be free from deforestation.
• 100% of board and paper for packaging and POS (promotional material) will be certified.

About L’Oréal USA

« L’Oréal USA is the largest subsidiary of the L’Oréal Group, the worldwide leader in beauty. L’Oréal USA manages a portfolio of 30 iconic beauty brands, including Carol’s Daughter, Clarisonic, Essie, Garnier, Giorgio Armani Beauty, Kérastase, Kiehl’s, Lancôme, L’Oréal Paris, Matrix, Maybelline New York, NYX, Redken, Urban Decay and Yves Saint Laurent Beauté. In addition to its corporate headquarters in New York City, L’Oréal USA has research, manufacturing and distribution facilities across 13 other states including Arkansas, California, Florida, Kentucky, New Jersey, Ohio, Texas and Washington with a workforce of more than 10,000 employees. »


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L’Oréal Establishes India as A Hub For Southeast Asia Markets

« Global cosmetics giant, L’Oréal is stepping up its research and innovation division in India to further cater to Southeast Asia’s demand in the hair care and male grooming sectors.

To date, L’Oréal has invested Rs 1,000 crore in India’s manufacturing and research facilities which is part of the company’s strategy to make it among its top five markets in the next few years along with objectives to bring in revenues of Rs 7,000 crore by 2020.

The beauty player also has a long way to go in India’s male grooming and skin care if it wants to increase its presence and boost the small percentage of the market share it currently has in those categories to get ahead.

“Our R&I centres in Mumbai and Bangalore are working on sustainable innovation to meet our target of reducing carbon emissions by 60 per cent at our plants and distribution centres by 2020,” L’Oreal India managing director Jean-Christophe Letellier told PTI.

« Besides the unit in Pune, we have set up a manufacturing unit in Himachal Pradesh in 2013 for hair colour, which is built to be growth ready, » he added.

L’Oréal to incorporate more traditional based formulations

L’Oréal is also looking to bridge a gap between hygienic products and ‘treatment’ and ‘care’ ranges as India is deeply rooted in traditional herbal or natural based cosmetics.

What makes India unique is that it is rooted in traditional beauty recipes, particularly in the hair care segment – where oils and treatments are in high demand.

Market research firm Mintel confirms, stating that launches which bridge the gap between value and prestige products are likely to drive the growth in India.

In fact, L’Oréal has already combined this ethos in the hair colourant segment with ‘Garnier Black Naturals’.

According to Vivienne Rudd, Director of Global Insight, Beauty & Personal Care at Mintel; launches like L’Oréal’s seeks to “encourage consumers to trade up from traditional, low cost products to more sophisticated products that use familiar ingredients and claims and add a more cosmetic twist, promising luxuriant, shining colour and professional results at home.” 


Article by Michelle Yeomans

Cet article n’engage que son auteur/ This article is the sole responsibility of the author