« Indonesians have for generations taken herbal medicine, known locally as « jamu », as a remedy for common ailments, and many children’s early memories include being forced to gulp down concoctions of ingredients such as ginger and turmeric.
Now entrepreneurs have fused the age-old love of tonics made from the archipelago’s vast selection of herbs with the younger generation’s desire for a fashionable setting, and come up with beverages that focus on modern-day problems.
And as demand for alternative medicines grows from the Middle East to Africa, Indonesian jamu manufacturers hope the country can use its expertise in the sector to become a major player in the global herbal medicine industry. (…)
Article of Arlina Arshad, AFP