« In desperate need of a system upgrade to meet consumer expectations, the Society of Cosmetic Chemists (SCC) found itself held back. It needed a plan to adapt for both the industry and its the members. That’s where we began this discussion with David Smith, executive director of the SCC.
Can you recall life before the Internet? It’s hard to. Heck, some of you may have never not known the Internet. (To give you “kids” an idea, in the old days, we used things called “fax machines” to send “instant messages.”)
As the Internet went mainstream (and got faster), users were transported to a digital place where they became the center of their own reality. That sure changed the way we all research, communicate, attend college, order dinner, etc.—and it’s still changing. As consumers, we can now get what we want, when and how we want it; and this has set a precedent for what’s possible.
As such, established businesses were forced to evolve from offering traditional products and services, to anticipating consumer needs and even reinventing (customizing) to meet them. And in the meantime, new industries emerged from this consumer-centered dynamic. E-commerce is one great example.
It was within this setting of system upgrades and consumer expectations where our very own Society of Cosmetic Chemists (SCC) found itself held back—not unlike other organizations. It needed a plan to adapt for not just the industry, but for the members it serves. That’s where we began our discussion with David Smith, executive director of the SCC, about several big changes.(…) »