« Innova Predicts 2016 Top Trends »-Ingredients Network

« The « clean eating » trend has inspired a back to basics approach in product development and is an overarching theme in Innova Market Insights‘ Top Ten Trends list for 2016, which also notes the rise of the flexitarian.

Innova predicts 2016 top trends« Clean and clear labeling and ‘free from’ foods have all gained traction and moved on to the next level during 2015, » said Lu Ann Williams, Director of Innovation at Innova Market Insights. « While other emerging trends for 2016 include the rise of the part-time vegetarian (‘flexitarian’) consumer, interest in a return to food processing the natural or old-fashioned way, the search for permissible indulgence and the re-establishment of links to ‘real’ food. »

Top Trends for 2016 are led by:

1. Organic Growth for Clear Label
2. Free From For All
3. The « Flexitarian » Effect
4. Processing the Natural Way
5. Green Light for Vegetables
6. Creating A ‘Real’ Link
7. Small Players, Big Ideas
8. Beyond The Athlete
9. The Indulgence Alibi
10. Tastes For New Experiences

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