« With 14 % of exhibitors from 19 countries, NATEXPO represents for NATRUE the best place where to meet the French natural and organic cosmetic sector as well as international players » says Francesca Morgante, NATRUE Label Manager who will attend the show.
In this extraordinary context NATRUE will be guest of the brand lavera (Stand E11) which is not only NATRUE certified but also a founding member of the NATRUE Association.
NATEXPO can be the perfect occasion for journalists, retailers and producers to discover more about NATRUE’s contribution to the hot-topics like ISO 16128 and fragrance allergens – just to mention a few – and how its leading role in the Brussels arena is supporting the authentic natural and organic cosmetic sector in fighting greenwashing.
« NATRUE has established itself as a credible and significant player in the organic and natural cosmetics sector. Manufacturers and consumers are looking for a trusted and strict standard for their cosmetics, to distinguish them from the many ‘greenwashed’ products out there ». This is why we are more than happy to raise awareness on real natural and organic cosmetics during NATEXPO days », commented Klara Ahlers, President of NATRUE and Managing Director of Laverana.
It can also be the perfect place to be informed about what is necessary to be done in order to certify products according to the NATRUE criteria, which are the formulation challenges to achieve such a high standard as well as the unique guarantees offered to the consumers.
« To date, the NATRUE Label has been chosen by almost 200 brands and more than 4500 products are available on the market – with 30 % of them available and well-established on the French market » concludes Morgante.
About The International Natural and Organic Cosmetics Association
A.I.S.B.L. NATRUE promotes and protects authentic natural and organic cosmetics since October 2007. The NATRUELabel, managed by the NATRUE ILMC (International Label Management Center), sets a high standard which guarantees quality and integrity so people worldwide may identify and enjoy natural cosmetics truly worthy of that name. »