“Transparency Market Research’s report, titled “Baby Care Products Market – Global Industry Analysis, Market Size, Share, Growth and Forecast 2007 – 2017”, states that the global baby care products market, which was valued at US$ 44.7 billion in 2011, is projected to observe growth at a CAGR of 7.0 % from 2012 to 2017, and stand worth US$ 66.8 billion by 2017.
Amongst the lucrative geographic regions for this market, the EMEA region, which currently leads the global market, is expected to continue its lead throughout the forecast period as well. This region is expected to amass nearly 34.7 % shares of this market by the end of 2017. Market shares of this region are expected to be followed by those of Asia-Pacific majorly due to an overall rise in disposable incomes of parents in this region.
The report focuses on two broad sections of the global baby care products market – baby cosmetics and toiletries, and baby safety and convenience products. The shares of these sections and their major sub-sections on the basis of a geographic segmentation of the global market are also explained.
The report mentions that the major factor behind the overall growth of this market is the growing populations of babies in developing nations, supplemented by the considerable rise in disposable incomes of parents in these regions. What adds fuel to the growth of this market is the increase in the average lifespan of parents and the rising number of women entering the mainstream workforce throughout the globe. Being financially more stable, higher aged parents and working women spend more on baby care and convenience products, leading to positive growth of this market.
Currently, the major chunk of revenues is collected by the segment of baby cosmetics and toiletries. In 2011, this segment accounted for nearly 92.2 % revenues of the market and had a net worth of US$ 41.3 billion. This market segment is expected to observe growth at a CAGR of 7.1 % during the forecast period to achieve market value worth US$ 62.3 billion in 2017.
Geography-wise, EMEA and Asia-Pacific are currently the major regional markets with huge growth prospects for the global baby care products market. In 2011, the revenue shares of these regions stood at 34.5 % and 28.7 % respectively. The global baby care products market in EMEA is expected to amass market worth of US$ 23.5 billion by 2017. During the forecast period, however, the geographic segment of Latin America is expected to grow at the fastest pace, at an expected CAGR of 8.9 %.
Owing to the huge number of product categories, the baby care market is very fragmented. It is mainly dominated by toiletries manufacturers Kimberley-Clark, Procter & Gamble (P&G) and Johnson & Johnsons. Currently, P&G leads the global market with its premium brand of diapers “Pampers”. Kimberley-Clark holds the second market position with popular brands like Huggies, GoodNites, DryNites and Pull-Ups. The third largest baby care products manufacturer is Johnson & Johnson (J&J) and has products across product segments such as skin care, sun care, hair care and bathing products. »
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