Arcade Beauty and Axilone Reload with Refillable Spray Device

“Arcade Beauty has partnered with Axilone to launch a personalised and refillable mini spray device, called reload.

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The kit contains a rechargeable phial inserted into a spray decorated with a customisable shell. A perfume filling funnel is also included. A refill is supplied empty and is easy to clean and fill up, allowing users to change their perfume to match their mood.

The reload. concept offers consumers a fun, on-trend beauty accessory that can be taken anywhere, while it promises fragrance brands greater visibility and a better understanding of customer trends, according to Axilone. Some of the first brands to adopt the concept include Boss, Givenchy, Kenzo and Issey Miyake.”


Sources:
http://www.cosmeticsbusiness.com/news/article_page/Arcade_Beauty_and_Axilone_reload_with_refillable_spray_device/112470
http://www.emballagedigest.fr/blog.php?2015/10/08/19484-de-mini-vaporisateurs-a-remplir-avec-son-parfum-prefere
http://www.premiumbeautynews.com/fr/leger-rechargeable-personnalisable,8709
http://www.premiumbeautynews.com/en/light-reloadable-customizable-the,8710

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