Series on Cosmetics and Personal Care Packaging

1-Material Solutions

“The physical properties of packaging material can have as much to do with the success of a beauty product line as the formulation, distribution, and marketing do. Design expert Leslie Sherr weighs in on packaging material options.

Cosmetics-and-Personal-Care-Packaging-material-solutions_strict_xxlPackaging makes a first and lasting impression on consumers, and, in the beauty business, that impression can be everything. For this, the first in a four-part series on contemporary personal care packaging, Cosmetics Design spoke with materials and design expert Leslie Sherr, who is also a co-author of the latest book series from Material ConneXion, a global creative design consultancy comprising a library of over 7,000 innovative materials.
Sherr explains, “in the ever-competitive arena of beauty, health and wellness products,…materials are prime conveyors of a brand’s values and positioning. Well chosen, they contribute to differentiating a product through a uniquely tactile experience.(…)”
http://www.cosmeticsdesign-europe.com/Packaging-Design/Cosmetics-and-Personal-Care-Packaging-material-solutions

2- Top Trends

“Being on trend in the fast-paced business of beauty has its advantages and its challenges.

Cosmetics-and-Personal-Care-Packaging-top-trends_strict_xxlWe caught up with Leslie Sherr, co-author of the forthcoming book Material Innovation: Packaging, to discover the top packaging trends in beauty and personal care and find out what’s coming next.
Packaging makes a first and lasting impression on consumers, and, in the beauty business, that impression is everything. In this, the second in a four-part series on contemporary personal care packaging, Cosmetics Design zooms in on top trends in beauty industry packaging with the help of materials and design expert Leslie Sherr. (…)“
http://www.cosmeticsdesign.com/Packaging-Design/Cosmetics-and-Personal-Care-Packaging-top-trends

3- Outside Inspiration

Packaging design that’s functional, compelling, and elegant seems intuitive but requires a special combination of powers: observation, creativity, technical knowledge, and an historical appreciation for the cosmetics industry.

Cosmetics-and-Personal-Care-Packaging-outside-inspiration_strict_xxl
Packaging makes a first and lasting impression on consumers, and, in the beauty business, that impression is everything. For this, the third in a four-part series on contemporary personal care packaging, Materials and design expert Leslie Sherr, who is also a co-author of the forthcoming Material ConneXion book, Material Innovation: Packaging, spoke with Cosmetics Design about wide-ranging sources for inspiration and how tiny tech is impacting beauty packaging. (…)
http://www.cosmeticsdesign-europe.com/Packaging-Design/Cosmetics-and-Personal-Care-Packaging-outside-inspiration

4- Sustainable Materials

“Sustainability has become integral to the beauty business since environmentally intelligent packaging design can benefit the plant, satisfy consumers, and bolster a brand’s bottom line.

Cosmetics-and-Personal-Care-Packaging-sustainable-materials_strict_xxlIn this, the final in a four-part series on contemporary personal care packaging, Cosmetics Design delves into sustainable materials with design expert Leslie Sherr, co-author of the latest book series from Material ConneXion.
Waste not
 : the push for sustainable business practices has led to material innovations that limit the environmental impact of packaging through “the reuse/recycling/reduction of natural materials,” Sherr tells Cosmetics Design.
Examples she points to range from “Pangea Organics’ origami-fold box made from WindPower 80 Recycled Board that decisively minimizes its environmental footprint to the zero-waste goal that prompted Aaron Mickelson’s ‘disappearing package’ made from PVOH plastic films that dissolve in water.”(…)”
http://www.cosmeticsdesign-europe.com/Packaging-Design/Cosmetics-and-Personal-Care-Packaging-sustainable-materials/

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