Unilever scoops up award for ‘consistent marketing that is innovative and creatively bold’

Unilever has been awarded for ‘continuously distinguishing themselves by inspiring innovative brand marketing’ ahead of the Spikes Asia Festival of Creativity.

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Terry Savage, Chairman, Lions Festivals said that Unilever is a brand that refuses to stand still, adding that « they consistently strive to create marketing that is innovative and creatively bold ».
The acknowledgment continues the winning streak for the company which has taken home 41 Spikes for its brand advertising across the Asia Pacific region in the last five years.
These include 11 gold trophies and three Grands Prix awarded to ‘The Day I Visited my Son’ in Film Craft, ‘Radio Prank’ in Radio and ‘Where What you Grow is What you Eat’ in the Media category.
« At Spikes Asia, the juries only award outstanding creativity, so the fact that they have scooped so many accolades is a huge credit to the quality of their marketing in the region, » Savage adds.
Unilever Asia VP Media, Rahul Welde will attend the ceremony to receive the award in Singapore on September 11th.
« This award is a great testimony to the efforts of our brand teams and agency partners in pushing boundaries in creativity and innovation. We are thankful for their dedication and commitment in breaking new ground in advertising and communication across Asia, » said Rahul ahead of picking up the award.(…)”


Source:

Article by Michelle Yeomans
http://www.cosmeticsdesign-asia.com/Brand-Innovation/Unilever-scoops-up-award-for-consistent-marketing-that-is-innovative-and-creatively-bold

Cet article n’engage que son auteur/ This article is the sole responsibility of the author.

Publicités

« La Pharmacie nouvel eldorado de la beauté ? »

Les Matins du CEW jeudi 10 septembre 2015

« Notre première table ronde de la rentrée le jeudi 10 septembre à 8h30 au Cercle Suédois : un sujet d’actualité, des intervenants remarquables !

« La Pharmacie nouvel eldorado de la beauté ? »

« Table ronde animée par Eric Phélippeau, Président By Agency (groupe de communication indépendant spécialisé en Marques Santé et Mieux-Vivre) avec la participation de :
- Mathilde Lion, Industry expert chez The NPD Group (société d’études de marché et panels)
- Pascale Brousse, fondatrice de Trend Sourcing (agence prospective spécialisée en décryptage des tendances et évolutions sociétales)
- Virginie Douillet, Directrice de clientèle chez Daytona (agence spécialisée en Field Marketing ayant réalisé le dossier expert « Laboratoires et officines au cœur d’une mutation »)
- Emmanuelle Dumas, Directrice MDD et Stratégie Web chez Pharmavie (groupement de 800 pharmacies)
- Cécile Debièvre, Directrice Générale Déléguée chez Nuxe »

Nombre de places limité


Sources:

Informations & inscription:
http://www.cew.asso.fr/actualites/les-matins-du-cew-jeudi-10.html

Cet article n’engage que son auteur/ This article is the sole responsibility of the author.

Susceptibility to allergies can be reduced

“Susceptibility to allergies reduced by increased production of regulatory T cells. This is the main finding of a current study being conducted at the Institute of Immunology at MedUni Vienna, headed up by Winfried F. Pickl.

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The initial results of this study by Alina Neunkirchner, which looks at the root cause of the development of allergies, are being presented at the European Congress of Immunology, which starts in Vienna this Sunday (6 – 9 September 2015, Austria Center Vienna).

With the aid of a new type of animal model, used for the first time, the researchers were able to show that susceptibility to developing allergies declines, if the activity of the regulatory T cells is increased. Double transgenic, so-called humanized mice (T-cell-receptor and MHC, human, allergen-presenting leukocyte antigens) were produced in the laboratory and used in the study.

Pickl: « For the first time, this enabled us to simulate in an animal model what happens in the human body when there is contact with a human-relevant allergen. » (…).”


Sources:

http://www.alphagalileo.org/ViewItem.aspx?ItemId=156001&CultureCode=en
http://www.meduniwien.ac.at/homepage/

Cet article n’engage que son auteur/ This article is the sole responsibility of the author.

Rencontres « Connexions R&D »

Les rencontres entre la recherche et l’industrie cosmétique
Cosmetic Valley renforce sa capacité à développer des synergies entre la recherche et l’industrie

Sans titre

Industriels, porteurs de projets et chercheurs : venez échanger sur ces grandes thématiques de recherche sous un format innovant !

Le pôle lance un nouveau format pour son évènement annuel visant à mettre en relation la recherche publique et l’industrie cosmétique française.
Les Connexions R&D version 2015 sont organisées dans le cadre d’un rassemblement unique de chercheurs académiques venant de toute la France pour échanger sur les enjeux scientifiques en lien avec l’industrie Cosmétique et Parfumerie.
48 équipes de recherche académiques se rassemblent pour échanger sur les enjeux scientifiques en lien avec l’industrie cosmétique

29 septembre 2015, de 16-21h à Orléans
Programme
16-18 h30 : 4 ateliers thématiques animés par un duo recherche/industrie
1/ Sourcing : Bioactifs/ingrédients
2/ Formulation et vectorisation
3/ Cibles et Modèles Biologiques
4/ Innocuité et Conservation

18 h30 – 21 h :
« Speed-connexions » : rendez-vous organisés autour d’un cocktail convivial


Sources

Inscriptions et informations :
http://www.connexions-rd.fr/inscription/
http://www.connexions-rd.fr/infos-pratiques/

http://www.cosmetic-valley.com/actualite/connexions-r-d-accueille-cette-annee-le-tout-nouveau-groupement-de-recherche-gdr-cosm-actif.html

Cet article n’engage que son auteur/ This article is the sole responsibility of the author.

Global color cosmetics set for industry-leading growth

“The global market for color cosmetics looks like a safe bet to invest in as latest market research predicts the category will deliver market-leading growth over the next five years – with the US, UK and India the ones to watch out for.

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With global cosmetic and personal care market growth likely to come in at around 3 % during the course of the next five years, predictions made in the latest market report from India-based Market and Market put the category streets ahead.
The report, titled The Color Cosmetics Market, predicts that CAGR will be 5.7 % up to the year 2020, which means that, with a market value of $ 57.4bn in 2014, it will reach $ 77.7bn by 2020.

So what’s likely to drive this growth? The report predicts that growth opportunities will be divided up according to geographic regions, with the US and European regions likely to be driven by face make-up and nail products, while in the Asia Pacific region the Indian market is likely to be the main driving force.

Drilling down, a lot of the growth in the US market is being driven by technological innovation, the report highlights, with advanced nail varnishes and BB creams likely to continue with the growth spurt witnessed in the course of the last two years.
The popularity of these products has increased thanks to the ease of use, convenience and the significant changes these products bring to the consumer who wears them.
In Europe, it is the UK that is flagged up as being the market to continue to watch, particularly due to the fact that there has been an upsurge in demand for prestige color cosmetics, with the report estimating that the market accounted for 30 % of all category growth in the region between 2010 and 2015. (…)”.


Sources:
Article by Simon Pitman
http://www.cosmeticsdesign.com/Market-Trends/Global-color-cosmetics-set-for-industry-leading-growth
http://cosmetics.specialchem.com/news/industry-news/technological-innovations-color-cosmetics-market-marketsandmarkets-000177409

Cet article n’engage que son auteur/ This article is the sole responsibility of the author.

Molecule of the Week- Syringol

 » Syringol (2,6-dimethoxyphenol), like its relative guaiacol, is a lignin pyrolysis product and a component of wood and charcoal smoke.

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It is the main aroma principle of smoked and grilled foods and is used in synthetic smoke flavorings.

How did syringol get its name? It’s structurally similar to syringin, a glycoside isolated from Syringa vulgaris (common lilac).

Think about syringol when you’re preparing for your Labor Day barbecue ! »


Sources:

http://www.acs.org/content/acs/en/molecule-of-the-week/archive/s/syringol.html

http://www.thegoodscentscompany.com/data/rw1017771.html

Cet article n’engage que son auteur/ This article is the sole responsibility of the author.

Teen DIYers Using Crayons for Makeup

« Despite the warnings, there is one back-to-school beauty trend that continues to gain ground with DIYers in the blogosphere: using crayons and colored pencils for makeup. But as Crayola discourages these activities due to cosmetics regulations, an analyst says the company could be overlooking a gap in the teen makeup market.

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As youthful vloggers tout the affordability factor, the bold colors and nontoxic labels on colored pencils and crayons (which are intended for crafts and art), the clicks on crayon and colored pencil DIY beauty topics keep growing.

For instance, « DIY: Make Eyeliner Out of Colored Pencils! » was recently at nearly 5 million views on YouTube and other titles that demonstrate how to make lipsticks and other cosmetics out of crayons have reached close to 1 million views on the site.
This back-to-school beauty trend, which involves applying heat to adapt crayons and colored pencils for makeup use, isn’t without criticism due to cosmetics regulations.

It is not U.S. Food and Drug Administration approved and Crayola is strongly discouraging using their products for thrifty beauty fixes.(…) »


Sources
http://www.gcimagazine.com/business/management/regulation/Teen-DIYers-Using-Crayons-Pencils-for-Makeup-323897611.html

http://www.cosmeticsdesign-europe.com/Market-Trends/Does-Crayola-beauty-fad-offer-pencil-company-an-opportunity-in-the-make-up-market

Cet article n’engage que son auteur/ This article is the sole responsibility of the author.